CATEGORY: business-2

  • Revolutionizing Sales With A Poker Playing AI

    May 16, 2017 | Author Alana Kaselitz

    Artificial Intelligence & Sales Forecasting Here's a scenario that might be familiar to you: You're on the phone with the purchasing rep at a large vendor. They're making buying signs, but the process is starting to drag on. Are you seriously in contention, or would your time be better spend… [Read More.]

  • Supercharge Your Wave Investment (Part 2)

    November 4, 2016 | Author Prabhu Palanisamy

    Treat Wave as a Playbook for Winning In Part 1 of this blog series, I suggested you think of data as food to get more return from your Wave investment. In Part 2, I want you to think of your users as sports players and Wave as your playbook for… [Read More.]

  • Customer segmentation – RFM technique

    June 11, 2015 | Author SpringML

    The RFM customer segmentation model is a simple way to segment customers.  The resulting segments are easy to understand and helps marketers target campaigns better.  R, F, and M stand for (from Wikipeida): Recency – How recently did the customer purchase? Frequency – How often do they purchase? Monetary Value… [Read More.]

  • Customer segmentation – RFM technique on big data using Google Cloud Dataflow

    May 31, 2015 | Author SpringML

    We are quickly becoming big fans of Google Cloud Dataflow.  See our previous posts on this topic here and here.  We are excited to continue using this product and creating analytics solutions for our customers.  In this post we are going to describe how RFM technique can be applied on… [Read More.]