CATEGORY: google

  • Our take on Google Next Conference

    March 15, 2017 | Author Prabhu Palanisamy

    Google has been providing effective services for so long that we don’t remember how we lived without them. For me, no Google search or Gmail is as good as no power. But Google isn’t resting on its laurels. One of Google’s newest platforms – Google Cloud – is poised to… [Read More.]

  • Webinar with Salesforce and Google on Simplifying Big Data

    December 9, 2015 | Author SpringML

    I had the pleasure of presenting our ad analytics solution along with Julien Sauvage of Salesforce and Eric Anderson of Google.  We’ve been working with both Salesforce and Google to help implement large scale analytic solutions at several enterprise customers. Here’s the recorded webinar https://www.brighttalk.com/webcast/10061/182705 I gave the demo of the… [Read More.]

  • Ad Analytics using Google Cloud Dataflow and Salesforce Wave

    August 8, 2015 | Author SpringML

    Understanding the impact of advertising spend and knowing how various parts of an ad campaign contribute to sales is key to measuring impact on overall advertisement strategy.   Traditional solutions that provide such analytics includes an ETL tool to transform and transfer data from one system to another, a data warehousing… [Read More.]

  • Cloud Dataflow Developer Experience

    August 8, 2015 | Author SpringML

    We got the opportunity to collaborate with Google Cloud Platform this year soon after the relationship between Salesforce and Google Cloud Platform was announced.  We worked with both Google Cloud Platform and Salesforce product managers to outline a use case that involved Salesforce CRM, Wave and Google Cloud Dataflow.  Here’s… [Read More.]

  • Customer segmentation – RFM technique on big data using Google Cloud Dataflow

    May 31, 2015 | Author SpringML

    We are quickly becoming big fans of Google Cloud Dataflow.  See our previous posts on this topic here and here.  We are excited to continue using this product and creating analytics solutions for our customers.  In this post we are going to describe how RFM technique can be applied on… [Read More.]

  • Getting Started with Google Cloud Dataflow

    May 17, 2015 | Author SpringML

    We recently started a prototype to implement an end to end analytics solution using Google Cloud Dataflow.  Google has done an excellent job documenting the various steps to get started as well as provided several examples to implement analytics solutions in Dataflow.  Here’s a quick summary of what I had to… [Read More.]

  • Google Cloud Dataflow

    May 17, 2015 | Author SpringML

    Google Cloud Dataflow has recently entered beta.  It provides a powerful big data processing platform in the cloud.  It’s an end to end solution that comprises compute resources, big data storage, data pipeline development and execution.  Google has open sourced the Cloud Dataflow SDKs that allows users to define data… [Read More.]