• Dynamic Pricing – ML based approach.

    October 26, 2017 | Author Prabhu Palanisamy

    My blog series examining different use cases for machine learning (ML) generated quite a bit of interest, so we’ve decided to expand its scope beyond a simple three-part series and make it an ongoing section of the blog. For our next use case, let’s look at how ML can help… [Read More.]

  • How Machine Learning Can Help With Sales

    June 8, 2017 | Author Girish Reddy

    This post is a summary of a webinar we recently hosted, “Boosting Sales Operations Efficiency with Machine Learning”. The 30 minute on-demand version can be viewed (no form fill required) on our Vimeo channel. Artificial intelligence has been posed as a solution to everything from self-driving cars to the Internet… [Read More.]

  • Getting Your Sales Pipeline in Tip-Top Shape

    June 1, 2017 | Author Guest Blogger

    Our guest blogger for this post comes from the folks at LeadSift. LeadSift is a sales intelligence platform helping B2B companies identify and reach target accounts based on intent signals. Marketing and sales efforts are more impactful when they are relevant to a prospect’s interests, mindset and willingness to buy.… [Read More.]

  • Supercharge Your Wave Investment (Part 2)

    November 4, 2016 | Author Prabhu Palanisamy

    Treat Wave as a Playbook for Winning In Part 1 of this blog series, I suggested you think of data as food to get more return from your Wave investment. In Part 2, I want you to think of your users as sports players and Wave as your playbook for… [Read More.]

  • Supercharge Your Wave Investment (Part 1)

    November 1, 2016 | Author Prabhu Palanisamy

    Treat Your Data Like Food The Salesforce Wave analytics platform is a great tool for doers across an organization. It gives employees at every level - from a CFO to a customer support rep - the ability to explore, visualize and unlock the value of the data to make informed… [Read More.]