Solutions

Automating FDA adverse event reporting

Medical Device manufacturers in the US need to comply with reporting requirements outlined by the US Food and Drug Administration (FDA) and submit adverse events electronically to the FDA for review. Failure to do comply could lead to financial penalties or even criminal sentences. An adverse event can refer to any unfavorable occurrence involving a medical …

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thought-catalog

Using Informatica for Complex Data Integrations into Einstein Analytics

Salesforce Einstein Analytics is a great tool for end users to gain insights on business performance. However, critical business data doesn’t always live 100% within Salesforce. For example, manually maintained sales goals, commission plans, and revenue are external datasets that are often needed to get the full picture on business performance.  Some external datasets can be …

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igor-ovsyannykov

Customer segmentation – combining RFM and predictive algorithms

The Recency-Frequency-Monetary value segmentation has been around for a while now and provides a pretty simple but effective way to segment customers.  An RFM model can be used in conjunction with certain predictive models to gain even further insight into customer behavior.  In this post we’ll discuss three predictive models – K-means clustering, Logistic Regression and …

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Customer segmentation