Technology

Easy Tips for Marketing Teams to Communicate Analytics Results

Some of the best data analysts are marketing professionals. Marketing teams track and pay attention to a huge amount of performance data including customer engagement, lead capture, audience interactions, events and website data. Each of these areas has several key performance indicators (KPI) including bounce rate, cost per lead, marketing qualified leads and blog views. Marketing …

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Keep things simple

ETL Best Practices

ETL is the process of extracting data from source systems and bringing it into a data warehouse like BigQuery. ETL stands for extract, transform, and load. When moving data from on-premise systems to BigQuery or from other cloud-based applications there are some key things to keep in mind. Keep in mind that you are typically dealing with …

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Handwriting recognition using Tensorflow and Keras

Priya Dwivedi, Data Scientist at SpringML details the approach of handwriting detection using Machine Learning. Continue reading the article in Towards DataScience. Excerpts: Handwriting recognition aka classifying each handwritten document by its writer is a challenging problem due to the huge variation in individual writing styles. The traditional approach to solving this would be to extract …

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Google Cloud Partnership

Google and SpringML partner on machine learning and advanced data analytics using Google Cloud ML and TensorFlow.