Technology

Machine Learning in Customer Service – Assisting Support Reps (CSRs)

Support reps will continue to be at the core of any customer service organization.  They provide the invaluable and irreplaceable human empathy and domain knowledge that help keep customer satisfaction at high levels.  In this post we will discuss a few areas where machine learning can assist these reps so that they can add more value …

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Automating FDA adverse event reporting

Medical Device manufacturers in the US need to comply with reporting requirements outlined by the US Food and Drug Administration (FDA) and submit adverse events electronically to the FDA for review. Failure to do comply could lead to financial penalties or even criminal sentences. An adverse event can refer to any unfavorable occurrence involving a medical …

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thought-catalog

Using Informatica for Complex Data Integrations into Einstein Analytics

Salesforce Einstein Analytics is a great tool for end users to gain insights on business performance. However, critical business data doesn’t always live 100% within Salesforce. For example, manually maintained sales goals, commission plans, and revenue are external datasets that are often needed to get the full picture on business performance.  Some external datasets can be …

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igor-ovsyannykov

Case Study: Advertising. Supplementing Human Judgement with Machine Learning

There’s a great deal of interest in the business world in adding machine learning (ML) capabilities to data analysis applications so computers can leverage the terabytes of data companies generate on a daily basis to improve their products, services and/or internal processes. Some futurists have speculated that the combination of ML and big data has the …

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