Technology

The Recency-Frequency-Monetary value segmentation has been around for a while now and provides a pretty simple but effective way to segment customers.  An RFM model can be used in conjunction with certain predictive models to gain even further insight into customer behavior.  In this post we’ll discuss three predictive models – K-means clustering, Logistic Regression and …

Customer segmentation – combining RFM and predictive algorithms Read More »