Williams Sonoma: Gift Recommendation Application

Making Gift Finding Easy with a Recommendation Chatbot


Company Profile

Williams Sonoma is a US-based publicly traded consumer retail company that sells kitchen-wares and home furnishings. Headquartered in San Francisco, California, it’s one of the largest e-commerce retailers in the US and one of the biggest multi-channel specialty retailers in the world.

Business Situation

Williams Sonoma wanted a Gift Finder Google Assistant Application to assist their customers finding a gift with a conversational chatbot. They wanted to enable customers to use Google Assistant or Google Home for gift recommendations for any Williams Sonoma brand. Customers could provide basic information about the person they are buying the gift for e.g. gender or age and answer some additional questions such as gift occasion and the price range. This gift finder chatbot created a seamless transition from finding a gift to purchase.

Google Cloud Implementation

SpringML built the Gift Recommendation chatbot using Google Cloud Platform. The technology stack included Dialogflow and Google App Engine. The user interface was Google Assistant. Integrations to Williams Sonoma backend systems were enabled for product information. The final recommendations were provided via a chatbot – either as cards or carousel within Google Assistant or Google Home.

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