Integrated Ad Analytics
Problem
- Understanding the impact of advertising spending and knowing how various parts of an ad campaign contribute to sales is challenging
- Traditional solutions that provide such analytics are complex with multiple components like an ETL tool, data warehousing system, and a visualization system
- Such an architecture with systems from multiple vendors adds to complexity and cost
Solution
- End to end solution built on Google Cloud and Salesforce platforms
- Integrations to multiple systems brings information together into one system so end users can analyze trends and patterns
Benefits
- Simplified architecture with components from just Google and Salesforce platforms optimizes for cost and provides better control on end to end solutions
- Dashboards with predictive insights are accessible to end users via a browser or mobile device allowing them to make timely and proactive decisions
Videos
December 20, 2022
Whitepapers
November 14, 2022
DevOps on Snowflake – An Approach
