AI-Enabled Marketing Analytics
Our Expertise
Build a clients data platform on a scalable and extensible big data cloud architecture. We ensure your investment in client data management and marketing
analytics delivers value one project at a time.
Our AI/ML data scientists integrate customer data from legacy, cloud, and 3rd party data sources to deliver a
truly personalized customer experience across channels and understand their buyer journey across channels.
Increase ROI across channels with micro-targeting and personalized campaigns to the highest value customers with the greatest propensity to convert. Tweak ads in real-time with continuous machine learning.
Our Capabilities
Unlock hidden insights by analyzing historical customer behavior with AI-enabled analytics while gaining predictive power with continuous “machine learning” to improve data models in real-time.
Transform customer segmentation models from static and out-of-date to dynamic and real-time with AI/ML training that can tweak campaigns to target the highest value and most likely to convert customers.
Incorporate large demographic data sets (e.g. age, location, income) with preferences (e.g. travel, pets, music). With machine learning can automatically adjust to micro-target and personalize campaigns.
Deliver value to customers by offering proactive improvement and management of customer’s cloud-based solutions and models.
Path to Unified Data
Analysis of a customer’s purchase history based on their past and current behaviors. Our models predict the likelihood they will buy, respond, click on, return, or become a repeat customer.
Representative Customers
Cloud 4 Marketing focused on business outcomes
Google Expertise
Realize the benefits of the Einstein Platform, embedding next best action, bots, and prediction builder in the decision-making process
Find insights and make informed decisions using Einstein Analytics and Einstein Discovery.
Focus on the right actions and better forecasting to close more deals.
Build new generation workflows in the Salesforce platform powered by Salesforce Einstein and Machine Learning.
Understand consumer behavior, support interactions, and improve customer lifecycle.
Understand the effectiveness of a campaign, what drives conversion and traffic – proving ROI for the marketing spend.
Realize the benefits of the Einstein Platform, embedding next best action, bots, and prediction builder in the decision-making process
Build new generation workflows in the Salesforce platform powered by Salesforce Einstein and Machine Learning.
Find insights and make informed decisions using Einstein Analytics and Einstein Discovery.
Understand consumer behavior, support interactions, and improve customer lifecycle.
Focus on the right actions and better forecasting to close more deals.
Understand the effectiveness of a campaign, what drives conversion and traffic – proving ROI for the marketing spend.
Thought Leadership
Check out our recent blogs and videos on best practices and implementation approach.
