Embedding Analytics Upfront in Business Process with Andrew Criezis | SVP Global Sales Enablement & Marketing at Nielsen

Nielsen, known for its rating systems, is undergoing a major organizational change as it splits its core business units into 2 global, publicly traded companies.

In this jam-packed episode, we cover a multitude of topics from creating and running a Sales Operations function to championing the union of Sales & Marketing departments together around the common growth objectives. In his role as SVP Global Sales Enablement & Marketing, Andrew gives us insight into the 3 pillars for success for an analytics function. He also shares his approach to removing barriers for Sales & Marketing to come together as one, which 3 KPIs are his holy grail, and how to drive change focused on your people, process, and technology, driving to single source of truth across the globe.