The step up in retail has allowed customers to make their shopping experience outside of the store through VR. Gone are the days when VR was restricted to the gaming industry, Today, retailers not just use VR/AR to study consumer reactions and behaviors to real-time merchandising but also deliver shopping convenience to customers at a tap on their screens.
Watch Palash Bharadwaj, VP, Industries at SpringML, and Jason Ballard, Business Development Associate at SpringML, discuss how the retail industry has embraced virtual and augmented reality (VR/AR) for in-store engagement, product customization, and experiential campaigns. They also go into great detail on retail advancements in Fitting and Makeup Previews, Home Improvement, and Merchandising.
