Solving Demand Forecasting problem with Data Analytics and AI

In this demo video, we look at how the ‘begin checkout’ event type may help estimate the intent of a user’s purchase choice and how demand forecasting for an eCommerce site can be conducted. Google Analytics captures events on a particular site and shares data that can be fed into BigQuery and transformed into the desired fit by Vertex AI using the forecasting model to predict sales. In this video, we also show the implementation approach through a two parts process, first by preparing the data source with GA and BQ and second by deploying the forecasting model seen on Vertex AI.

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Thought Leadership